We bake every batch before dawn so your morning coffee has something worth pairing it with. No shortcuts, no frozen dough — just flour, water, salt, and time.
Everything baked in-house, starting the night before. What's fresh depends on the season, the batch, and whether we slept well.
Sourdough, ciabatta, focaccia, and seasonal ryes. All 48-hour fermented. Crusty outside, cloud-like inside.
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Croissants, pain au chocolat, danishes, and kouign-amann. Laminated by hand every morning. 72 layers, no compromise.
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Single-origin espresso, pour-over, matcha, and house-made syrups. Paired with oat, almond, or whole milk.
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Quiches, savory tarts, empanadas, and sandwich specials. Made with local ingredients and rotated with the week.
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Custom celebration cakes, tartes, cookies, and seasonal sweets. Order 48 hours ahead for anything special.
Order aheadBreakfast meetings, birthday spreads, and everything in between. We bring the bread; you bring the people.
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5★
On Google
Bad habit? We couldn't stop baking at home. Friends showed up unannounced. Then their friends. Then we realized the neighborhood didn't have a proper bakery — just a bodega and a dream.
So we opened 118 Madison. No corporate playbook, no frozen supply chain. Just a team that treats every loaf like it's for someone they know. We've been here ever since, baking before sunrise so you don't have to.
2018
Year opened
100%
From scratch
48hr
Fermentation min.
7
Days a week
We don't pay for reviews. We pay for butter.
"Best sourdough in the East Village, hands down. I drive past three other bakeries to stop here. The crust sound alone is worth the trip."
Michael R.
Regular since day one
"The matcha latte is genuinely the best I've had in NYC. Not some powder-and-milk situation — this is the real deal. And the pastries? Unmatched."
Sarah T.
Matcha enthusiast
"We ordered a catering spread for our office and everyone asked where we got it. The quiches, the croissants, the coffee — everything was perfect. Already booking them for our next event."
James L.
Catering client
We're on Madison Street, easy to find and harder to leave without a bag.
Address
118 Madison St
New York, NY 10002-2649
Phone
121-260-82127Hours
Monday – Sunday
7:00 AM – 7:00 PM
Getting Here
Walk from the A, C, E, or F trains.
Bus: M14, M21, M101.
For catering, custom cakes, or anything we didn't list — drop us a line. We reply faster than we bake.
Message sent!
We'll get back to you within a few hours — usually sooner.
